OUR STAFF

Who We Are

At White Rose Golf & Training Center – York, our team is dedicated to helping golfers of all skill levels improve their game. From expert instruction to precision club fittings, we combine years of experience, cutting-edge technology, and a passion for golf to provide a personalized and enjoyable experience for every player. Let us help you take your game to the next level!

Staff Directory
Only the BEst

We Know How to Help You Play Your Best Golf

At White Rose Golf & Training Center – York, we’re passionate about helping golfers reach their full potential. Whether you’re looking to refine your swing, improve your short game, or find the perfect set of clubs, our team is here to provide expert guidance tailored to your needs. Using advanced technology, personalized instruction, and years of experience, we create a fun and supportive environment to help you build confidence when you hit the course. Let us help you take the next step in your golf journey!

Our Staff

Meet our professional team, dedicated to helping you improve your game with expertise and personalized care.

Matthew Keller, PGA

Matthew Keller, PGA

Owner & Master Professional

I’m honored to announce I’m the 444th member in the history of the PGA of America to earn Master Professional status, with my designation in Teaching and Coaching. The Master Professional Program started in 1969. Currently, there are 30,000 PGA Members so it’s a very small group. My journey started 2 years ago, I conducted and submitted several live lessons for review, published a 200-page book with over 40 citations, participated in 3 mentoring sessions with PGA and Certified PGA Members, flew to PGA headquarters in Frisco, TX to present my work and defend it in front of a collection of PGA Members and Master Professionals and successfully completed a live lesson in front of the panel.

Matt Keller, originally from North Wales, PA, turned professional in 1998 and earned his PGA Membership in 2003. Matt continued his work with the PGA and earned certifications in Player Development and Teaching & Coaching within the PGA’s Certified Professional Program 2.0. Matt holds additional certifications in Titleist Performance Institute Level 1, K-VEST Level 1 & K-VEST Level 2.  Matt is recognized as a Top 100 GRAA (Golf Range Association of America) Growth of the Game Teaching Professional in 2020, 2022 and 2023 while White Rose Golf & Training Center – York is recognized as a Top 50 Stand Alone Practice Facility in 2019.  In 2021, Matt was nominated as a Top Teacher in the state of Pennsylvania for Golf Digest.

He is a graduate from the Pennsylvania State University with a degree in Recreational Park and Management with an option of Professional Golf Management. Matt continued his education and earned a Master’s Degree from Ohio University. Within the Master’s Program, Matt focused on sport psychology, long term athletic development, athlete performance, conditioning, recovery and injury prevention.

Matt has worked with some of the finest PGA Golf Professionals and facilities, highlighted by Lancaster Country Club in Lancaster, PA. Other facilities include the Country Club of Naples, The Strand, and Cripple Creek Golf and Country Club.  In 2017, Matt founded White Rose Golf & Training Center – York and opened a second location in 2021, White Rose Golf & Training Center – Lancaster.  Later that year, he took over Bridgewater Golf Club so students and customers have access to year round training and playing opportunities.

Matt’s experience draws on the ability to develop successful player development programs, highlighted by a Play Golf America program in 2003 that ranked in the top 30 of 3,800 participating facilities nationally. Other programs include a SNAG (Starting New at Golf) Golf in School Program with over 30 schools participating.

Over the course of his career, Matt has instructed thousands of players of all ages and ability levels. His teaching ability extends beyond the golf course and into the classroom where he served an instructor for Ohio University’s Masters Degree Program. Currently, Matt teaches a Kinesiology class at Penn State and serves as an Assistant Golf Coach for the Varsity Golf Team.

In addition to traditional roles as a PGA Golf Professional, Matt has worked as a freelance writer and published over 2,000 golf industry articles from 2010 – 2017.

Derek Fenstermacher, PGA

Derek Fenstermacher, PGA

PGA Golf Instructor & Club Fitter

Derek has been a PGA Class “A” Member since May 2016. He took up the game of golf when he was just 6 years old. Growing up Derek played a variety of sports, but while playing golf in high school he decided he wanted to make this great game his passion and career.

Derek was born and raised in the small town of Dover, Pennsylvania, which sits about forty minutes south of the capital, Harrisburg. He started working at Grandview Golf Course in Dover, PA when he was 15 years old and upon graduation from high school, he was accepted into the Professional Golf Management program at Coastal Carolina University. After four and a half years Derek graduated with a degree in Professional Golf Management while also receiving a bachelor’s degree in Accounting.

Derek’s experience comes from working internships at clubs such as the Country Club of York, where he worked for his first 3 internships, Bristol Harbour Resort, where he completed his final internship, and Regents’ Glen Country Club, where he worked as an Assistant Golf Professional from April 2016 – January 2017. Over the course of his 4 internships and Assistant Golf Professional position, Derek was instrumental in helping grow instructional programs. He is K-Vest Level 1 certified, which is the industry’s only human motion learning system. His desire for knowledge on how biomechanics can help the golf swing has motivated him to study more about this subject. He is very excited to be pursuing his passion for teaching and club fitting, full time, at White Rose Golf & Training Center – York.

Jeff deCoen, USGTF

Jeff deCoen, USGTF

Golf Instructor & Club Fitter

My first interest was in the Legal Profession, having studied Pre-Law in College. This led me into the courtrooms, and was able to learn and obtain wonderful experience of so many things. Then I turned to LIFE (Living Intentionally For Excellence}. Here I was able to develop what is truly needed in the field of leadership. Being able to associate with two of the most renowned leaders in the world provided me once again with great insight.

My true passion has always been within the Golf Industry. Golf is said to be a “Game of a Lifetime,” and boy does that ever hold true. I am certified through the United States Golf Teachers Federation. I have taught many Professionals, Amateurs, and children (through clinics and camps), and looking forward to offering my experience to the York community. I have been in this wonderful profession for many years. I have had a great opportunity to walk countless fairways and read many greens for some of the best “professionals” upon the LPGA Tour. I have been able to compete, and record some championships, and now the road has led me to White Rose Golf & Training Center Harrisburg.

Please welcome Jeff to White Rose Golf & Training Center Harrisburg and make sure to reach out for any Golf Instruction and Club Fitting needs.

Chris Embardino

Chris Embardino

Master Fitter, Club Repair Tech, & Professional Caddy

Chris was born in Easton, Pennsylvania. His love of golf began at the age of 4 after receiving a modified persimmon 5 wood from his grandfather Joe. Over the next 38 years, Chris would study the game, the emerging technologies and theories of golf, and develop an obsession with golf equipment and how to separate actual performance from marketing. He petitioned for reinstatement of the golf team at Wilson Area High School in 1995, while also competing in state championships and LVJGT events throughout that. Chris moved to Lancaster in 1999 and attended Millersville University graduating with a BA with a well-rounded education in technology, welding and metal work.

Chris studied independently from 2000 through 2013. After some trial and error, conversations with established professionals and engineers in the golf industry, he attended the Maltby Advanced Clubmaking Academy for a formal education that golfers could see on paper. In 2014, Chris founded The Club Nut Golf in Lancaster. There, he provides repair and builds with accuracy far above the industry standard, as well as advanced technical services that include MOI matching and shaft mapping. He has achieved status as a Gold Dealer for Fujikura golf shafts, a Project X Performance Fitting Center, and one of the first fitters of LAB putter technology in the area.

Chris had operated what has been the best kept secret for golf equipment performance in Central PA for 7 years before taking a position with Club Champion golf as a Master Fitter to apply his expertise. Unsatisfied with the level of service he was limited to providing, he returned to The Club Nut and ultimately was offered a position working with White Rose Golf & Training Center – Lancaster where his unique abilities and years of experience can be applied without restraint to every golfer, creating nearly unlimited possibilities for golf equipment performance.  Chris has seen and studied every equipment innovation since the aluminum golf shaft and repaired them all. He’s always willing to talk golf equipment and give you a straight answer. In his off-time, he caddies at Lancaster Country Club applying his years of competition golf experience and soaking in the sunshine.

Joe Ambrosio

Joe Ambrosio

Bridgewater Golf Club - Director of Operations

Joe has spent over 35 years in corporate management in both the public and private sectors. He has trained dozens of marketing executives and has written several training manuals. His professional

career has included being national training director for a large planning association in Frisco, Texas and  has served in such capacities  as a division manager, regional director and Vice-president with several national organizations.  The last several years he was a director for one of the nation’s largest hospitality public affairs organizations.

Born in Edison, New Jersey and raised in Chambersburg, Pennsylvania, Joe received his undergraduate degree from Duquesne University in Pittsburgh and his masters from Duke University in Durham, North Carolina.  He also has attended   the University of Heidelberg in Germany for his doctoral degree.  Joe proudly served   in the United States Army as an Armor officer in the 3rd Armored Division in Germany and Kuwait.

His sports background includes being  a student-athlete and coach at both the high school and college level. He most recently managed the Golf shop at Heritage Hills resort and Spa and has played golf since he was in 7th grade.

A Word

From Our Owner

” At White Rose Golf & Training Center – York, our mission is to provide every golfer with the tools, knowledge, and confidence to elevate their game. Whether through expert instruction, custom club fittings, or a welcoming atmosphere, we’re here to help you play your best golf “

– Matthew Keller, PGA

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Contact Us Today!

Location: 807 Loucks Road, York, PA 17404

Telephone: (717) 885-5466

Email: matt@yorkindoorgolf.com

Current Business Hours: M-F: 11am – 8pm, Sat-Sun: 9am – 5pm

White Rose Golf – York Facility Policies

At White Rose Golf & Training Center – York, we are commited to providing a safe, inclusive, and welcoming environment for everyone. Discrimination or harassment of any kind will not be tolerated. We ask all guest to respect our facility, staff, and other customers by adhering to our rules and maintaining appropriate conduct during your visit. Failure to comply may result in removal from premises. Our facility is BYOB (Bring Your Own Beverage). Guests must be 21 or older to consume alcohol and are required to drink responsibly. We reserve the right to ask anyone to stop consuming alcohol if their behavior becomes disruptive or unsafe. Thank you for helping us maintain a positive and enjoyable experience for all.